Advertising analysis
Thursday, August 27, 2020
Olympic rent-a-car company Essay
Synopsis Olympic is a US lease a-vehicle organization confronting a few changes in the market it works. A contender organization (Enterprise) is changing its steadfastness program. Olympic directors need to assess the effect of those progressions and to take activities so as to react accurately to those progressions without losing piece of the pie and if conceivable exploiting the circumstance. The point of this examination is to assess those progressions and to propose a suggestion to react to these market changes. MARKET SUMMARY The vehicle leasing industry in US is a $24 billion industry ruled by 4 major players, Enterprise, Hertz, AVIS and Olympic with the accompanying business sector income shares: Enterprise is the prevailing player with half offer ($12 billion) trailed by Hertz with 24%, AVIS with 14%, Olympic with 7% and the other 5% are shared by littler players. This business is intensely reliant of the general condition of the economy and since the worldwide emergency of 2008 were there was a 6,5% break in absolute incomes, the incomes are recouping since 2009 developing somewhere in the range of 2 and 3% consistently. This income development is because of the development of costs rather to the development in the quantity of customers. There are 2 major markets for the lease a-vehicle business, the Airport rentals and the Local rentals. The air terminal rentals contribute with half of the all out income ($12 billion) and are partitioned into recreation and business customers. Expenses are higher because of charges paid to the air terminals that comprise in 10% of the income in addition to the fixed charges for counters. The nearby leasing contributes with the other half ($12 billion) and the fundamental customers are insurance agencies. The counters are situated at vehicle sales centers and fix shops. Undertaking and Hertz are the primary players in this market and Enterprise has over half offer. This industry is vigorously impacted by the adjustment of the vehicle armada to request and somewhere in the range of 2008 and 2012 in light of the worldwide emergency the all out number of lease a-vehicle vehicles was reduced by 0,5%. Client ANALYSIS In 2012, 27% of US grown-ups (proximately 59.400.000 individuals) leased a vehicle and the primary tenants were the business voyagers. In 2012 air terminal market, 20% of the explorers were business voyagers and offered cause to 80% of the income and the other 80% of explorers were recreation voyagers and speak to 20% of the incomes. Generally business explorers pay more than relaxation voyagers. This is for the most part since relaxation voyagers pay littler every day charges as they travel in lower income days, do preplanned trips and to reliability program reclamations. Business explorers will in general acquire focuses in business going and to spend those focuses in recreation voyaging. Over this industry, Rent-A-Car organizations will in general use steadfastness projects to create connection between costumers. Each organization has itââ¬â¢s own program however they are on the whole fundamentally the same as. The client procures focuses depending of the quantity of days they lease the vehicle and they likewise get free overhauls. The earned focuses can be guaranteed and traded for rental days. In 2013 Enterprise changed the manner in which their clients gain the dedication program focuses. Clients that got focuses situated in the quantity of long stretches of utilization presently get focuses dependent on target they spend. This implies they acquire more focuses quicker. Normally customers donââ¬â¢t have any sort of limitation to take an interest in dedication programs. Anybody that leases a vehicle can be a part contingent upon the quantity of days they lease, as outcome individuals are individuals from a few steadfastness programs as they lease in various organizations. The rental faithfulness programs are not so much separating rental organizations they are an advantage for clients. In 2012 10% of Olympic clients were individuals from Olympic medalist program and these clients gave 21% of the incomes. They paid for 3.996.000 days and asserted 375.000 free days. This implies $323.400.000 of income originate from individuals from Olympic medalist program, to this income we need to take away the fixed costs, the free days cost and the program publicizing costs ($28.000.000). The fixed expense is 20% of $21 ($4,2) increased by the all out rental days and equivalent $1.575.000 and the free days cost is equivalent to $7.629.552. This gives a financial estimation of $233 per Olympic medalist program client. The customary clients speak to 79% of incomes that convert into $1.216.600.000. The absolute rental days for these clients are 24.681.000 and nowadays speak to an expense of $103.660.200 (24.681.000 x $4,2). There are additionally the publicizing expenses of ($108.000.000 â⬠$28.000.000 = $80.000.000). Taking away to $1.216.600.000 the variable expenses and the promoting costs we end with $1.032.939.800. Separating this incentive by the all out number of customary clients (11.052.000) the monetary estimation of the normal client is acquired and equivalents to $93. The end is that faithfulness program clientsâ still have a major financial impact in the income structure. Organization ANALYSIS Olympic is one of the four greatest lease a-vehicle organizations in the US with a portion of 7% of incomes witch is the littlest portion of this gathering. The organization as picked to be a supporter and has consistently evaluated lower than Hertz. It has 464 rental areas and an armada of 108000 vehicles that stay in the organization for 8 to year and a half. The pay per vehicle is marginally underneath de industry normal and the explanation behind this perhaps the strength of air terminal counters that carry a bigger number of expenses to the organization than a nearby counter. Olympic has seen an enhancement for its incomes throughout the previous 4 years and in table 1 we can see an expansion of the net benefit from lost $15 million of every 2008 to a benefit of $32 million out of 2012. The principle explanation behind these outcomes is the organization adaptability to adjust its vehicle armada to request (table 2) just as the adjustment of the quantity of counters the organization has (table 3). Suggestion The suggestion is that Olympic lease a-vehicle doesnââ¬â¢t follow the Enterprise methodology. About 1,45% of the complete rental long periods of 2012 included free days and a free day reward costs about $21 to take care of the fixed expenses and the installment to the franchisee. Of the 108000 vehicles armada every vehicle was leased around 232 days out of every year. With this information we can figure the absolute rental days. All out rental days are equivalent to 108.000 x 232; this implies 25.056.000 rental days per year.à The 1,45% of the absolute rental days give us the all out free days out of each year in 2012 this rate speaks to 363.312 free days that duplicated by the expense of a free day ($21) will give us the expense of all the free days in 2012. The absolute expense for the free days is equivalent to $7.629.552. In the event that Olympic chooses to coordinate the Enterprise offer, the quantity of free days will increment to an incentive somewhere in the range of 1,65% and 1,95% of absolute rental days this implies various free days somewhere in the range of 413424 and 488592 and an expansion of free days out of each year somewhere in the range of 50.112 and 125.280 days, this implies an expansion in cost of the projects free long periods of $1.052.352 to $2.630.880 (1 million to 2,5 millions increment of free days cost every year). Taking into account that the interest won't increment a great deal this implies a net lessening of 3 to 8% of all out benefits. This lessening is huge for an organization that has a little working edge of 15,8%. The manner in which Olympic reacts to the endeavor activity will be unequivocal in the benefit of the organization. Coordinating the undertaking offer will prompt an expansion in the expenses and no increment in piece of the pie is ensured. Since no extraordinary increment popular is anticipated, after the Enterprise technique would basically speak to a 3 to 8% decrease in benefits, Olympic can't manage the cost of this decrease because of the limited working edge. Alongside this, the armada of Olympic lease a-vehicle is all around adjusted to de request and actualizing no power outage days would presumably let some Olympic medalist customers unsatisfied. Undertaking has a gigantic armada and accessible vehicles this implies it can bear the cost of not having power outage days. The expanding use of the Internet to contrast costs and with book administrations will reduce the dedication programs significance and adequacy. Outsider consolidators the online value examinations and appointments carry a more prominent importance to costs the lease a-vehicle organizations practice. This will influence the companiesââ¬â¢ steadfastness programs viability. By concentrating on value, clients will picked a lease a-vehicle organization by the cost of the administration taking to a second arrangement the steadfastness programs benefits. This implies Olympic should concentrate on worldwide cost decrease so as to maintain bringing down the costs and thusly gain advantage over the contenders. Later on the companyâ that has the lower costs will overwhelm the market. One other market propensity is the decrease of business voyaging and the development of web based correspondences. This implies in future lease a-vehicle organizations will have less business voyagers, right now these customers are the overwhelming clients of reliability programs, and the relaxation customers will put on weight on the income share. Olympic ought to keep up their faithfulness program basically because of the financial estimation of the dependability programs clients ($233) a lot more prominent them the customary customers ($93) and improve the program by offering other sort of advantages that could improve the market infiltration of the program. A portion of these advantages could be quicker get and drop off an ideal opportunity for the program clients. En route the organization could assess their unwaveringness program clients monetary esteem and adjust to the normal lessening of dedication program significance by diminishing free rental days and utilizing the investment funds of this decrease on rental value decrease. Since unwaveringness programs donââ¬â¢t advantage business organizations Olympic offer the opportunity to this sort of client to pick between the reliability program benefits or a reduction in cost. This ought to draw in increasingly enormous organizations business keeping up the little and in dividual offer. To diminish the cost structure Olympic ought to likewise attempt to pick up advertise in the neighborhood business overwhelmed by Enterpri
Saturday, August 22, 2020
Jade Peony
Having a place When somebody is supposed to be Canadian, it doesn't simply mean being one who lives on this land, or has lived on this land sufficiently long to acquire this citizenship, it implies carrying on with the Canadian life, it implies getting up in the first part of the day wearing a huge amount of layers and going outside in the freezing cold to do whatever an individual needs to do during the day, to be Canadian it additionally intends to have a place. Canada is known for the decent variety of culture, religion, shading, and convictions, just as our capacity to have the option to make a status worthy to everybody, making Canada, in spite of our individual assorted variety and contrasts, to be joined as one. In any case, what we donââ¬â¢t acknowledge is that Canada has not generally been like this; this is the point of view that Wayson Choy communicates through his novel ââ¬Å"The Jade Peonyâ⬠. His content and word play stresses on a world so obscure, yet so critical to our history, yet to our comprehension of what our progenitors of our different ethnic starting points battled during each time of their lives to make the world where consistently we underestimate. Where he lays his accentuation on our history isn't from the perspective of the grown-up, yet through the eyes of the youngsters who, today, are our dads and granddads. Partitioned into three significant sections, Wayson Choy starts the portrayal of his history through the eyes of Jook-Laing, a multi year old excellent young lady of Chinese cause conceived in Canada after her family moved to Canada. Disengagement is gradually beginning to turn into a significant subject in the novel, made by the Canadian Government, however by her own special family. The Canadian Government in the 1940's, the timespan the novel happens, made brutal laws against migrants, making it close to difficult to live joyfully: one was never to leave the family, as settlers should live inside a similar family unit in any event, when one gets hitched, just as cruel laws on sickness, where, if one somehow managed to get debilitated with any disease even as honest as a cold-if the administration discovered, ââ¬Å"The Vancouver Health Inspection Boardâ⬠¦ posted on our front entryway, a sign strikingly noticeable from the road: condemnedâ⬠(p. 32). In any case, Jook-Laing's family's old legacy and Chinese convictions make the most profound seclusion as they evade the possibility of customary Canadian culture, where Poh-Poh, senior and Jook-Laing's Grandmother, depicts this life as ââ¬Å"poison to youthful China young lady childâ⬠(p. 17). Jook-Laing's young and profoundly dream-filled soul motivates her to dream of the ideal world-an ideal world she never abandons as play and her ââ¬Å"movie-star daydreamsâ⬠(p. 37) have made her heart develop and realize that, profound, inside, Canada is a superior spot than China, regardless of what Poh-Poh says to her about her legacy. Be that as it may, in spite of her solid nature, struggle emerges as individual versus individual/society is presented when her ground-breaking sense and her Grandmother's words ââ¬Å"You not Canada. You never Canada. You China. Continuously war in Chinaâ⬠(p. 37) make her confined from turning into her own individual and catching her in a world she knows isn't consistent with her heart. As a significant position figure of the family unit, Poh-Poh is rarely rectified or couldn't help contradicting, causing Jook-Laing to feel alone in her inner fight between what she is told and her confidence in Canada. Further, Jook-Laing, alongside her other two stage siblings, are emphatically looked downward on by their exacting, old legacy grandma, who continually helps them to remember her sentiments towards them: ââ¬Å"This pointless just granddaughter needs to be Shirlee Tem-po-lah; the futile Second Grandson needs to be dairy animals kid lah. The First Grandson needs to be Charlie Chan. All dumb absurd! â⬠(p. 40). With Poh-Poh's interrogance towards her grandkids' play, it makes further disengagement from the standard of society and themselves, alongside disconnection from their longing to be a kid. In spite of her Grandmother starting to shape the job of the adversary of the story, Jook-Laing makes a profound association with an old family companion, Mau-lauh Bak, who comprehends the significance of play, however grasps and esteems Jook-Laing for her capacity to be free in a world so harsh towards them. that associates Jook-Laing to the subject of having a place. The second piece of the story talks about Jung-Sum, the child who was embraced because of the way that his folks have kicked the bucket since early on ââ¬Å"I TAKE CARE OF MY SELFââ¬â¢ (p. 2). Jung additionally begins in the novel confinement for as he doesnââ¬â¢t need his new family to deal with him. In any case, Jung began to box and that is the place he found a feeling of having a place. Sek-Lung additionally fell into a similar segregation topic from Canada and too from his family, he was in conviction that Poh-Poh was all the while dropping by after she had kicked the bucket, and the entire family didn't ac cept the reality, thatââ¬â¢s when Sekky fell into a similar example of disengagement. In any case, it was Sekky that had the most feeling of having a place with Canada towards the finish of the book, since Canada is a multicultural network there is a wide range of races that live in this extraordinary nation, and Sekky was a major hater of the Japanese ââ¬Å"I need to recall that they are the enemyâ⬠(p. 189) however when he meets Meiying, and she acquaints him with Kaz her Japanese sweetheart, he gets the opportunity to like him. This shows the world rotates around loathe yet once you become more acquainted with individuals, a personââ¬â¢s point of view may change. Sekky at long last discovered his having a place in Canada.
Friday, August 21, 2020
Essay Topics For College Students - Writing Great Essays For College Students
Essay Topics For College Students - Writing Great Essays For College StudentsGood persuasive essay topics for college students should be aimed at helping the reader to consider what the writer is saying. If you are hoping to talk your way into a student's heart, or persuade him or her to support you in some way, this article will give you some tips that can help you with your quest for good persuasive essay topics for college students.One of the first things you need to know is that most college students are looking for answers. They are more interested in finding out the answer to a question, rather than getting a general idea. This is why it is important to make sure that your essay topic is asking a question in your title, and in your body, so that you get the attention of the reader.The subject of your essay is also very important. The whole point of writing an essay is to provide information and to draw the reader in. Make sure that you choose a subject that is related to the to pic of your paper. This is important because the more your audience has something to connect to, the more successful you will be with your essay.Another thing you should know is that the reader of your essay will not read every single word. In fact, most students do not read the entire document at all, and when they do read it, they will most likely skip the part of the essay that they do not agree with. Therefore, if you want to make sure that you persuade your reader, make sure that your title and body are short, easy to understand, and that your content is compelling. As long as you do this, you will be able to persuade your audience.A key to writing powerful essays is to make sure that your essay topics are constantly changing. It is not enough to write about something once and then say that you will cover it again. Rather, you need to think about other topics for your essays that you can touch on again, so that the reader keeps coming back to read more of what you have to say. By keeping your topics constant, you will keep the reader interested and will be able to encourage him or her to agree with you.Finally, make sure that your essay topics for college students have a personal element to them. For example, instead of trying to argue with someone about political issues, why not write about how you feel about the political issue? It is important to get inside the mind of the person who is reading your essay and to make sure that you show the reader that you really care about the topic. This will have the effect of making the reader feel compelled to either agree with you or ignore you.Finally, make sure that you always write your essay topics for college students out of your own experience. By doing this, you will be able to make sure that you stay as close to the truth as possible, and therefore it will be easier for the reader to remember what you have to say.So, if you want to write some excellent essay topics for college students, start by thinking a bout the kind of information you want to convey to your readers. Try to imagine yourself in the shoes of the reader, and when you can, try to find the one piece of information that is most relevant to your subject.
Monday, May 25, 2020
Kurt Maslow s Concept Of Self Actualization - 1115 Words
Worksheet #4 Carl Rogers self-actualization theory continues to have significant influence in contemporary psychology. Both Maslow and Rogers discussed the concept of self-actualization in their theories. Though there is some overlap, there are some significant differences in the way they use this term. In this assignment you are to compare and contrast their views on self-actualization. Answer the following questions: 1. Briefly describe Maslowââ¬â¢s concept of self-actualization Abraham Maslow s concept of self-actualization is the highest achievement in his hierarchy of needs, this concept is that people needs to fulfill the maximum of their life potential, like for example, exercising their all their talents and abilities. According toâ⬠¦show more contentâ⬠¦And that people will seek for experiences that promote actualization, and they will avoid experiences that hinder the ability to acquire self-actualization. Carl Rogers believed that this process starts when the baby is still in the womb, and this process involves struggle and even pain, one example of self-actualization according to Roger s theory is a child struggle to learn how to walk, the child will fall, and might even hurt themselves, but they will not give up on learning how to walk. Carl Rogers believed that each person is born with an innate desire to be the best they can be, and that self-actualization is the force that motivate people to achieve this goal, each person is motivated to fulfill their full potential, and when the person is an infant, this desire will be to talk, to walk, to be fed, and as we grow older, we will seek to reproduce any experience that we see as desirable, the more a person succeed, the more likely they will be to continue to improve. 3. Discuss how the concepts are similar They are similar in that both of these concepts recognizes the importance of self-actualization, and that in both of their theories, the person will not be satisfied until they fulfilled their need for self-actualization, in both theories, the person will displayed signs of dissatisfaction and frustration until they have accomplished their self-actualization goals. 4. Discuss how the concepts differ They are different in terms of
Friday, May 15, 2020
Tim O Brien A Man Who Has Positively Affected The World
ââ¬Å"Fiction is the lie that helps us understand the truth.â⬠This quote by Minnesota author and veteran, Tim O Brien, displays his passion for writing stories that make truth come to life. Tim Oââ¬â¢Brien is a remarkable man who has positively affected the world through his literary works regarding the Vietnam War. His personal life and authorship through his military experience, have led to making him one of the most influential war authors to date. Tim Oââ¬â¢Brien was born in Austin, Minnesota on October 1, 1946 (Glerean). He spent his childhood growing up in Worthington, Minnesota. Worthington is a small town in the southern part of Minnesota. Timââ¬â¢s father was an insurance salesman and participated in World War II as a sailor (Glerean). Timââ¬â¢s mother was an elementary school teacher. Tim had an all-American childhood. He loved learning magic tricks, playing baseball, and reading books. He attended Macalester College and graduated in 1968 with a degree in political science (Tim Oââ¬â¢Brien). Around the same time he received his diploma, Tim also received an unexpected and unwanted piece of paper: a draft notice (Glerean). Oââ¬â¢Brien was against war, but despite this fact he went overseas to fight for America. He felt pressure from both his family and his country to fight in the war. Oââ¬â¢Brien went to Vietnam despite his negative attitude toward the conflict. Oââ¬â¢Brien fought in the Vietnam Wa r from, 1969 to 1970. ââ¬Å"He served in the 3rd Platoon; Company A, 5th Battalion, 46th InfantryShow MoreRelatedJournal 6. Roark Looks At Slavery During The War From A2010 Words à |à 9 Pagesdisillusion they were under as far as slave contentment was concerned. This fact discredits the authority of White slave holders to speak on behalf of their slaves, which, in turn, nullifies Roarkââ¬â¢s article if the reader is trying to understand how the war affected slaves personally. Roark ironically uses White Southerners to describe how the slaves viewed the war, while acknowledging that White Southerners were unqualified to speak on their behalf. Roark also discusses the psychological toll that the war took
Wednesday, May 6, 2020
Rise and Fall of Athens and Ancient Rome Essay examples
History has witnessed the rise and fall of many powerful cities, starting with Ur and Babylon and continuing into present day with cities such as New York City. Two of these cities, ancient Athens and ancient Rome, stand out from other cities of their time due to their culture, politics, and influence, both on the world around them and on future civilizations. These strengths qualify them as world cities, and despite their eventual losses of power, their legacies live on. Athens obtained hegemony around 448 BC, right after the war-like city-state of Sparta. Athensââ¬â¢ Golden Age was under the rule of Pericles, who initiated a large number of public works projects and encouraged the arts and literature. With the help of rulers such asâ⬠¦show more contentâ⬠¦Called the ââ¬Å"Eternal City,â⬠Rome emerged as the capital city of a powerful Republic at about 508 BC. Roman culture was greatly influenced by that of Greece, and Rome too emerged as a center of art and lit erature while also making vast contributions to the development of technology, war, law, and architecture in the Western world. With the Roman Empireââ¬â¢s dominance over most of Europe, the city of Rome became and remained the richest, largest, and most politically important city in the Western world for almost a thousand years, clearly defining it as world city that made its mark on the pages of history. This great wealth was demonstrated through the luxurious nature of the society, which included numerous intricate and architecturally stunning public baths. Another example of Romeââ¬â¢s extensive resources and capabilities is the Roman Coliseum, which represented a feat of architecture and engineering at the time and was used for all sorts of spectator events. Rome also became known for its close ties with the Catholic Church, being established as the center of the Church by the Pope and remaining a ââ¬Å"holy cityâ⬠for centuries. Eventually the illustrious Roma n Empire declined due to a combination of economic problems, which gradually affected the empire, and invasions, which were its ultimate downfall. With the end of the Roman Empire came the end of Romeââ¬â¢s capital status, which was transferred instead to Milan. Despite eventually losing thisShow MoreRelatedHow Strongly Ancient Societies Affected The Formation Of Today s Society1434 Words à |à 6 Pagesaims to investigate how strongly ancient societies affected the formation of todayââ¬â¢s society, by analyzing several characteristics basically originating from civilisations of Ancient Antiquity such as Greece and Rome. The civilized culture is dated back to ancient Greeks and Romans. Their contribution to philosophy, literature and politics has undeniably helped to form notions of modern Western cultures. This is because, assorted essential features in the life of Ancient Greeks and Romans which willRead MorePythagoras, Plato, And Plotinus989 Words à |à 4 Pagesfind li nks between philosophers and their theories. Pythagoras, Plato, and Plotinus, though from all different historical and philosophical periods, formed philosophies similar to one another or built upon aspects from one anotherââ¬â¢s. Pythagoras (Ancient History Encyclopedia) Pythagoras, am Ionian Greek mathematician and philosopher during the naturalist period, is known for the creation of the Pythagoreanism movement. Although very little reliable information about him has been written due to theRead MoreThere is No Perfect Government, No Utopia Essay2077 Words à |à 9 Pagesobserve many forms of government, some government systems brought peace and prosperity to the states while others brought destruction, war, and famine which can be seen in Ancient Greek and Rome. The question then arises, what there a perfect form of government? If not, can there be a perfect government? , â⬠¢ The rise and fall of Ancient Greek A government is a group of people or a sole ruler that governs a nation. It sets and administers, public policy and exercises executive political and sovereignRead MoreAttitudes of War in Ancient Civilizations1039 Words à |à 5 Pageswar in both ancient Rome and China. These attitudes prove that in these cases perhaps it is safe to say that wars are not inevitable or natural but were caused by warlike societies and social situations. After reading bits and pieces of both the ancient Roman and Chinese history, one can only gain a greater perspective on how these attitudes derived. In 391 nomads called the Gauls defeated a small army of Roman aristocrats and burnt down the town of Rome. After this attack, Rome rebuilt its townRead MoreEssay about Attitudes of War in Ancient Civilizations1034 Words à |à 5 Pagesabout war in both ancient Rome and China. These attitudes prove that in these cases perhaps it is safe to say that wars are not inevitable or natural but were caused by warlike societies and social situations. After reading bits and pieces of both the ancient Roman and Chinese history, one can only gain a greater perspective on how these attitudes derived. In 391 nomads called the Gauls defeated a small army of Roman aristocrats and burnt down the town of Rome. 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Letââ¬â¢s startRead MoreReligious, Moral And Political Progress1937 Words à |à 8 PagesReligious, Moral and Political Progress throughout Ancient Times How has the world changed from thousands of years ago? How did we become who we are today? In order for us to understand our present, we must understand our past. Throughout the ages, ideas popped up and people made various changes and reforms. From earlier civilizations like the ancient Greeks and Romans to the people in late antiquity like the Christians, certain aspects of peopleââ¬â¢s culture develop and progress into a more advancedRead MoreA Culture Can Be Characterized By Geographical Features,1092 Words à |à 5 Pages A culture can be characterized by geographical features, eating habits, family, and religious beliefs. All of these can change over time. However, how it begins is the foundation for all humankind. The Ancient Greek and Roman societies emphasized religion as the heart of their life. Everything in their lives centered on their religion. Religion is a part of any society in the world. It affects peopleââ¬â¢s lives everyday. Religion is ââ¬Å"the belief in and worship of a superhuman controlling power, especially
Tuesday, May 5, 2020
Chinese Women Essay Example For Students
Chinese Women Essay Women Situation in ChinaYuan JiangCCF 9659 (Wednesday, December 4, 1996) The current China men and women debate was strayed off from the issue of womens condition in China. Few articles give a comprehensive picture on the condition. First, Chinese tradition, like others, believes that the right place for women is home. Contacts with the west at the turn of this century did bring changes to the treatment of women, e.g. feet bonding and education. But the destiny of women was still home. The communist revolution brought Soviet ideas and practices to China. The idea is that men and women are equal. (Most communist ideas are good). Everything men can do, women can too. But there is another idea from the Soviet guiding the practice men and women are good at different things. Women are caring and detail oriented as they show at home. The practice is that housewives were encouraged to join the work force in late 50s and have stayed there. Girls are encouraged to be doctors, nurses, biologists, textile workers and are discouraged to take up physics and engineering by their parents. The shirts, shoes and toys you buy in discount stores are more likely to be made by China women rather by men. You will not be surprised to see women doctors everywhere in China or see women biologists saturating American graduate schools, but you dont see a male nurse or secretary. The result has been a mixed jar for women. Women can get career satisfaction in some professions but are not expected to do well in others. Women brings home part, usually less than half, of the family income and make more family decisions. However, having all housewives in the work force drove down everyones salary, and every family relies on the second income from the wife. On the other hand, the wife is still expected to cook, to clean and to take care of the child, the elderly and husband. Wives end up having two jobs, one inside and the other outside of home. Further, they are denied the choice to stay home to take care children. Comparing to the west, more Chinese women are in the work force. They contribute more to the society economically, but the status and appreciation they enjoy are far less than the proportion they contribute. China lacks the womens revolution that swept the west especially the radical idea that women can live without men. I do not mean that women should or could live without men. I mean Chinese women should get out of the shadow of men, rediscover themselves and reshape the society which has been shaped by men. No surprise, many Chinese women have found that they can live without Chinese men and rediscovered themselves.
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